42Geeks Rebranding 2025
42Geeks organizes tours to visit tech ecosystems around the world
with a highly curated group of investors and entrepreneurs.
The co-founders envisioned a brand that feels playful, in contrast to how serious the branding of the tech industry and venture capital usually is.
Brand Roots
Tech, Travel, Playful
Original Branding
Rebranding
Replaced the original penguin design with an airplane window to preserve the brand's roots in travel.
Refined the color palette by introducing softer variations of the original brand colors for a more visually appealing look.
Designed a secondary brand element to highlight the aspect of group travel while adding depth and complexity to the branding.
Website Landing Page with new branding
Company Business Card Front
Director of Operations Business Card Front
Company Business Card Back