GoGo SqueeZ Activation Toolkit 2023

A toolkit for the GoGo squeeZ team to start preparing the 2023 activation space.

The goal was to bring out the fun, interactive side of GoGo squeeZ and to add non-traditional elements that enhance the space while sticking to the brand’s guidelines and simplicity.

Amy’s goal behind this project was to create an immersive space that makes the visitors feel like they are walking into a bottle of GoGoSqueez / entering GoGoSqeez World, surrounded by playfulness.